Desert Door 200mL Flask
A new product built for adventure.
packaging + brand storytelling + art direction
Custom packaging is intergral to the Desert Door brand. The design of the 200mL captures the youthful spirit of drinkers who sip on spirits as adventurous as they are.
200ML Flask Concept & Design
Desert Door needed to be on-the-go. The stainless steel and hand soldered design is meant to handle bumpy rides, time and time again. Designed for reuse, the flask is fully recyclable and can be clipped on to a belt, backpack or anything desired with its matching carabiner. A similar shoulder profile is shared between the 200mL Flask and the 750mL heritage bottle to keep consistency within this variation.
Imagery & Storytelling
The story of traveling out west and being immersed in the present moment has always resonated, especially now. The 200mL flask was created to fit into that narrative. It expanded the Desert Door demographic and opened the parameters of where Texas Sotol can be enjoyed, especially emerging markets. I collaborated as an Art Director with WestFolk Film Co. to develop imagery and wrote copy to come along side images and animations to further the sense of adventure. I also created a merchandise line to accompany the release of the product.