Cargo Shop
Retail that evokes a sense of the Far West and elevates a spirits brand.
merchandising + brand storytelling + web design
Desert Door’s Cargo is an extension of the brand that needed a life of its own. From the designing the physical space itself, the merchandise on the shelves and visual language that runs parallel with Desert Door, the most important thing was to continue to tell the story of Desert Door in a unique way.
Physical Retail Space + Merchandising
Carrying on the sense of West Texas into a retail space, I helped in designing the room, displays and illustrated and painted a 15’x12’ mural. Merchandise was designed custom for the brand, whether it be through new illustrations for apparel or working collaboratively with local artists and makers to create special pieces for the shop.
Website + Imagery
I styled and photographed all merchandise for our online retail store. I also designed the homepage to carry the same visual language created within the physical space and packaging design.